Did you never asked yourself why everybody are against digital noise?

At the beginning of my digital era I was one of them, too. As soon as I rose the ISO setting... BUM! here you had the noise... what to do?

Generally many tries to get faster lenses, noise reduction software and a lot of other stuff.
All right things, of course.

Digital noise is not as 'nice' as the film 'grain' is. At least this is what the wind blows, because I would like to see how much people is actually able to tell between a film grain and the digital noise on a printed picture.

But let's go to the point. Personally I shot pictures to print them.
Noise of current DSLR is so low that you can print an high ISO picture on an A2 size without get annoyed by it.... a doubt arises: does the people still print?
This fools me... I see lot of friend, photographers and forum members dealing with 100% crops (or more) to complain about something on the picture... but wait... those people is lookin at a giant picture from ten centimeters away, and you complain that it's not sharp, or it's noisy? Is it all ok in this depiction? Or something is wrong here?

Computer screen has a certain resolution, let's assume a 1280x1024. A 10 MP picture is almost 6 times bigger. What's the clue to look at it at 100%? Look it at your screen's resolution and you'll get the noise free image... for free..

So, are we all pixel-peepers? Does it worth?

Sure, if you can reduce the noise while keeping a decent detail, it's good. We are living in an oversharpened, oversaturated, Sony TV's style Image world, you get the idea. Each single 'not-pure' element is a annoying element and must be erased. But not when you distort an image.

If I buy a Nikon D200, Pentax K10D or Canon 40D, I can't expect that the resultatn file will be the same file I get from a Canon 300D (great piece, don't get me wrong). This is becuse who built the Canon 40D think that the 40d's user is not the same of the 300D's user, and then he will manage that file in different way. I think that the engineer is right.